Switching Cost – How High Is Your Price?

So, you’ve recently launched your product and by all indication, it should be a resounding success. Market surveys and analysis done before you launched gave a high indication for demand. A buzz has been created on social media attracting much pre-launch followership across the channels. For that reason, you set up an automation processes to […]
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Gaming for Growth Through Performance Management

Yes many companies fail! Many SMEs and start-ups under-perform in growth, survival and productivity because they have not adopted well-established good practice management techniques for their types of business. According to industry experts, five in every ten small businesses in Nigeria fail every year, with the percentage nearing 80% in their first five years of […]
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